Solarize Upper Valley Proves Effectiveness of Residential Solar Campaign in Rural New England
The results are in, and they’re pretty exciting: 120 homeowners across the rural Upper Valley region of Vermont and New Hampshire are going solar this season thanks to Solarize Upper Valley, an initiative led by Vital Communities to increase the rate of residential solar adoption in the Upper Valley. These results help prove the effectiveness of the Solarize model, which has been successfully deployed in Massachusetts and Connecticut in recent years.
Homeowners in Thetford and Strafford, Vt., and Cornish, Plainfield, and Lyme, N.H., are adding 638 new kilowatts of renewable energy capacity to the region – resulting in a reduction in greenhouse gas emissions equivalent to taking 116 cars off the road. These five towns may be small, with only 9,406 residents combined, but together they convinced 11 percent of households to get a solar site visit and three percent of households to go solar in just 15 weeks.
“The exciting results from Vital Communities’ Solarize campaign continue to prove that the ‘Solarize’ community model is perhaps the most effective approach for expanding residential solar,” said Brian F. Keane, president of SmartPower, a leading organization in the broader effort to expand and share the Solarize model in New England and beyond. “This model works – whether in Vermont, New Hampshire, Connecticut, or anywhere across the nation.”
With generous funding support from the John Merck Fund and an individual donor to Vital Communities, Solarize Upper Valley teams up community volunteers with competitively selected solar photovoltaic (PV) installers for 15 weeks of outreach around small-scale solar energy, offering competitive prices, accessible resources, and a simplified process for solar PV installations. “I know solar would have remained a ‘someday’ for us without all the work provided by [Solarize Upper Valley],” said one Solarize Cornish-Plainfield customer. “You made it possible for our someday to be today.”
“The results of the first round of Solarize Upper Valley surpassed our expectations – not only in the number of households going solar, but also in the commitment of the community volunteers who made the program a success,” said Vital Communities Energy Program Manager Sarah Simonds. “We’re now recruiting communities to participate in new Solarize campaigns for the fall and are excited to help them achieve similar results.”