Local First Alliance hosted the 5th annual Upper Valley High School Communications Competition with the Hartford Area Career and Technology Center’s (HAC&TC) Media Arts class this spring. As part of the student’s culminating project, the class designed a marketing campaign promoting Local First Alliance, and specifically the value locally owned businesses bring to our community.

group pic

The campaign includes print, radio, and video pieces. The project is a good exercise that could prepare the students for a career in media arts while the quality finished pieces are a wonderful addition to their portfolios. This year’s class included: Elise Boyle, Will Higgins, Austin Lemere, Odin Mattern, Jack Beaty, Ali Davis, Madison Hunt, and Savannah Meeker.

Congratulations to the winners!

Elise recording 2

Radio: Elise Boyle, listen to radio ad here.

Ali Davis certificate

Video: Ali Davis, view video here.

 

The winning ads will be used in Local First Alliance’s ongoing outreach campaign.

Many thanks to Nichole Romano (Great Eastern Radio), Allison Rogers Furbish (Vital Communities), Bob Sherman (Great Eastern Radio), and Lauren Griswold (Vital Communities).  Special thanks to Mascoma Bank for supporting this project.