For several years now a consistent topic of conversation among our regions farmers and other food system partcipants is the need for and feasibility of a food hub-type thing in the Upper Valley. The desired functions vary: storage, aggregation, distribution, value-added processing, year-round retail sales venue, commercial kitchen, community space, and the list goes on.
Vital Communities has funding from a SARE Partnership grant to work with farmers and others stakeholders to pursue this idea. We have dubbed this project a modern grange. With our vibrant and expanding agricultural community and specialty food businesses, loyal and increasing consumer base, and our ideal location at the junction of two major interstates, the Upper Valley is a logical location.
One farmer offered the working title “modern grange” based on familiarity with SHED, a project with that descriptor in Healdsburg, CA (http://healdsburgshed.com/). Though owned by a single farm family, SHED combines retail, private/public events, consumer education, eateries, and a range of local produce and crafts. From this came our concept of a flexible model that could be adapted to our region’s needs.
Project Summary/Overview and Notes
Vital Communities will work with farmers to address a continuing challenge to farm growth in the Upper Connecticut River Valley (Upper Valley) region of New Hampshire and Vermont. According to our 2014 Local Foods Market Assessment, 56% of 116 farmers surveyed seek increased direct-to-consumer sales, yet established channels are no longer ensuring consistent income growth. One recommendation from the assessment was to “explore creative solutions to capital and infrastructure limitations.” In response, farmers have begun to envision a unique year-round direct-sales outlet with a strong community engagement focus, what we have begun calling a modern grange.
Farmers have asked Vital Communities to support creation of this new model by facilitating conversations among interested farmers while providing educational workshops to determine mission, organizational structure, and business model. Farmers are excited about a hybrid co-op/grange/farmers market that could eventually include aggregation and gleaning hubs, a commercial kitchen for value-added processing, shared winter crop storage, and more. SARE funding will leverage Vital Communities’ strength as a neutral convener and trusted farm service provider to support farmers in their desire to develop a collaborative space that would increase sales and strengthen connections to the wider community.
Our goals for the coming year are to facilitate conversations within the community with determine need, function, viability, and required resources, form a steering committee of people interested in working on this project, conduct a SWOT analysis, and produce a mission and work plan for moving the modern grange concept from casual conversation at farmers markets to a blueprint for a unique farmer-owned and operated community market and operations facility.
Your opinion is needed! Would your farm-based business, or the Upper Valley, benefit from a shared facility? What type of shared facility would help your business grow? Would you support a year-round farmers’ market? Would you use aggregation and distribution facilities? Are you interested in a farmer cooperative? Please share your ideas, needs, suggestions, etc. via phone (802.291.9100 x106) or email Nancy@VitalCommunities.org. Or, share your thoughts via farmer and food system partner survey or consumer and community survey.
This is a farmer driven project, and we are looking for more farmers to take an active role in moving this idea forward. Farmers already signed on to be part of a working group on this project are: Danielle Allen-Root 5 Farm, Geo Honigford-Hurricane Flats, Peg Allen-Savage Hart Farm, Suzanne Long-Luna Bleu Farm, Niko Horster-Northshire Beef, and Andrea Rhodes-Sunset Rock Farm. The bulk of this work will be happening in the late fall and winter, so let me know if you want to join the Modern Grange Working Group.
Community support is critical to the success of a venture like this, so we will also be holding community listening events in the coming months. These sessions will be open to farmers, food system partners, and the wider the Upper Valley community. Stay tuned for dates and locations.