This spring we launched our first-ever Upper Valley Student Communications Competition,inviting aspiring graphic artists and communications professionals at the Hartford Area Career and Technology Center to help design new public service announcements (PSAs) for Local First Alliance. The PSAs answer the question: Why is it cool to shop at locally owned businesses?
This competition engaged a younger demographic in our mission to strengthen the Upper Valley economy. The contest provided us with powerful marketing resources for our program while giving students valuable experience collaborating with industry professionals from King Arthur Flour, Co-op Food Stores, and WPTZ. And it offered students an opportunity to showcase their art to the community. The PSAs also served as the students’ senior projects and will no doubt strengthen their portfolios as they pursue college and jobs after graduation. The Local First Alliance Steering Committee evaluated print, television, and radio submissions from 13 students from Mascoma Valley Regional, Lebanon, Woodstock, Union, Hartford, and Windsor high schools. Awards were presented to Forrest Mattern (print), Ashely Fogg (television), and Nate Guarino (radio), all of Hartford. Each won cash and other prizes donated by Ledyard National Bank, Lake Sunapee Bank, Mascoma Savings Bank, and Systems Plus Computers. Look and listen for the winning PSAs this fall. The print PSA will be published in the Valley News and on the ide of a Chippers truck. The winning radio PSA will run on Great Eastern Radio stations, andthe winning television PSA will run on WPTZ.