Dan Fraser, owner of Dan and Whit’s general store in Norwich, is posting often on the Norwich Discussion List these days, usually opening with an inspirational quote. “‘Leaders never use the word failure. They look upon setbacks as learning experiences,’  (Brian Tracy).” “‘The true test of leadership is how you function in a crisis,’ (Brian Tracy).” “‘The three C’S of leadership are consideration, caring and courtesy. Be polite to everyone,’ (Brian Tracy).” Who is Brian Tracy? Dan says, “I have no idea who he is. He just has a lot of motivational quotes that seem to apply.”

Dan’s dry sense of humor is obvious on the phone as well as List posts. “I think it’s good to poke fun at ourselves, a little bit,” he told me, “to give some sense of normalcy to this time when there is no normalcy.” The List posts are more than motivational, though. They keep Norwich updated on the many projects Dan & Whit’s has undertaken for the community.

They’ve started a grocery delivery fund for folks who have lost their jobs, and a Feed the Front Lines fund through which people nominate medical professionals to receive free dinners. Another program allows community members to anonymously buy lunch for police officers, firefighters, and postal workers. Dan is collecting milk bottles for McNamara Dairy  and Strafford Organic Creamery, and raising money for a Victory Gardens Fund, which will help community members establish gardens. More donations have been used to purchase groceries for the Haven. Dan & Whit’s is also encouraging Norwich residents to display unity by putting white ribbons up in their yards, and eggs in their windows for a local Easter egg hunt. For many, the crisis has only emphasized the importance of a town general store. “People are realizing that we are here for them, and that as much as they need us, we need them,” Dan said.

As for what folks can do to support their local businesses, Dan told me the most important thing is shopping locally and helping others if you are in a position to do so. “We’re all in this together, and sometimes you’re gonna need some help. And if you can help someone else, that’s great too. So it just depends which side of the coin you’re on at the time.” Step aside, Brian Tracy, because Dan’s sentiment would be a great motivational quote for a Community Discussion List post.

***

Vital Communities will be posting periodic updates on local businesses who have adapted to continue providing services for the Upper Valley. If you have a story for us to share, please email info@vitalcommunities.org.