Buyers gobbled up $18,000 worth of Hartford Dollars within just days of the new “currency” going on sale! And organizers hope it’s only the start of more and stronger trends and programs toward keeping dollars local.

Hartford Dollars give the bearer a 50 percent discount at more than 40 participating businesses throughout Hartford. Offered in $30 and $50 values sold for $15 and $25, respectively, they are a  COVID recovery project jointly coordinated by the Hartford Area Chamber of Commerce, Vital Communities, the Town of Hartford, and Hartford Development Corporation and partially funded with federal funds through the State of Vermont. 

A total value of $18,000 Hartford dollars went on sale on Friday, October 16, and by end of Sunday had been purchased by approximately 200 people. Those buyers have until November 30 to use the dollars at any of the participating businesses. The dollars may not be used to purchase tobacco, cannabis, alcohol, lottery tickets, firearms, tax, or tips. No change will be given for Hartford Dollars. 

The program’s organizers hope to find funding to extend the program and perhaps help other communities launch similar programs, said Lori Hirschfield, director of planning and development for the Town of Hartford. “I know there are lots of people in the Upper Valley that want to support local businesses so keep doing that even if you don’t have local currency,” said Hirschfield.

We are thrilled at the response and already hearing lots of great stories about people using their Hartford Dollars,” she said. “We started this as novices, thinking it might take a week or so to get the word out.  The sell-out in less than 48 hours shows us how much this is needed and desired by consumers and businesses.”

At Vital Communities, the project is part of a network of initiatives aimed at encouraging Upper Valley residents to buy from locally owned businesses – a practice that contributes money to the local economy at a rate up to 4 times that of chains and online vendors, according to a recent study commissioned by Vital Communities.

“In addition to shining a light on Hartford businesses, we want to underscore the need for people to keep their dollars – Hartford Dollars and regular currency – in the Upper Valley, to support the businesses that we love and help them make it through the pandemic,” said Nancy LaRowe, manager of Vital Communities’ Vital Economy initiative. “They contribute to our unique downtowns, create stable jobs, give expert service, and give back to the community in many ways,  including generous donations of time, money, and products. And they have adapted in so many ways to help the community during the pandemic. This is a chance to help them hang in there.”

Many Upper Valley small businesses have been devastated by the economic disruption caused by the pandemic. Vital Communities, the Hartford Area Chamber of Commerce, and other Hartford partners created the program to increase foot traffic and sales for struggling businesses, using a Restart Vermont Regional Marketing and Stimulus Grant from the Vermont Agency of Commerce and Community Development. 

Hartford Dollars can be spent at any of these participating businesses: BE Fit Physical Therapy, Cloverleaf Jewelers, Deirdre Donnelly Jewelry Art, Dynamic Natural Athletes, Elixir Restaurant, Fat Hat Clothing Co, Flourish, Beauty Lab, Jake’s Market & Deli, JUEL Modern Apothecary, Little Istanbul. Living the Dream Alpaca Farm, Long River Gallery, Massage Eminence, Northern Stage, Open Door Integrative Wellness, Piecemeal Pies (shown above), Pizza Chef, POST., Public House at Quechee Gorge., Public House Diner Quechee, Raq-On Dance, LLC, Revolution, Scavenger gallery, Scout Hair Design, Small Batch Design Company, LLC, Stern’s Quality Produce, Steven Thomas, Inc., Strafford Saddlery, Sugarbush Farm, Sunrise Farm, The Collection, The Skinny Pancake – Quechee, The Uncommon Home LLC, Thyme, Trail Break taps + tacos, Tuckerbox, Upper Valley Aquatic Center, Upper Valley Yoga, Valley Flower Company, Vermont Institute of Natural Science, Wicked Awesome BBQ, and Wolf Tree.