Member Resources for Holiday Promotions

Trying to compete with box stores and online retail advertising budgets ability to dominate many marketing channels means that locally owned businesses need to be creative and work collaboratively. Plaid Friday and Cider Monday are grassroots campaigns that have spread nationally and are a good way to combat Black Friday and Cyber Monday. Small Business Saturday is an American Express initiative that provides outreach and resources for participating vendors. Local First Alliance will be promoting all of these local focused shopping days with our general outreach and marketing.

November 24
Plaid Friday

Plaid Friday started as answer to Black Friday. The name is based on the concept of plaid fabric where each thread is interwoven with others much like how independent small businesses are an integral part of the fabric of the community.

Many communities nationally celebrate shopping local on the Friday after Thanksgiving with in-store events, social media contests, and other creative ways to engage customers. Local First Alliance will promote your store events and be hosting a ‘plaid photo’ photo contest. This is still in development – stay tuned for more info.



November 25
Small Business Saturday

American Express’ “Shop Small” campaign is in its 7th year and reported $15.9 billion spent at independent retailers and restaurants on the day in 2016. Learn about how your business can use the vast marketing network of American Express and other resources they have developed and provide for free.

November 27
Cider Monday

Cider Monday initiated by a New Hampshire based Local First group- Monadnock Buy Local and Toadstool Bookshop, an independent bookstore. The idea came about as a rebuttal to Cyber Monday by highlighting the expert service and relationships that are part of the local shopping experience. The businesses offered free cider to customers and other in-store events which is something online retailers can not do.

Local First Alliance will be promoting any and all events you have built around Cider Monday or any of the above campaigns, so let me know what you have going on.





Lunch & Learn Presentation Recap

If you missed the LFA Lunch & Learn series, here is some useful information shared at these sessions.


Energy $avings for Small Businesses focused on business cost reduction through increased energy efficiency.

A look at the breakdown of energy usage for New England Commercial Buildings gives business owners an idea of what is likely utilizing the most energy in their establishment. As anyone who has spent a winter in the Upper Valley could guess, the largest percentage of energy was spent on heating. The percentage spent on heating is truly astounding- 43% of ALL energy is spent on heating, more than double the next closest energy sector!!

These are several programs available to small businesses in the region to get rebates for efficiency across multiple utility companies. A valuable tool to identify programs that could be useful to your business is the Small Business Energy Efficiency GuideIf you have specific questions about available resources to make your business more energy-efficient, email Paige Heverly, the Energy Project Coordinator. 


On August 13 Doug Lufkin, Lufkin Graphic Designs, put on a great presentation, Web Marketing for Small Businesses. Doug took the complicated world of  Search Engine Optimization and almost made it easy to understand. The bottom line is that a small business should consider who you want to visit your website and then select a few words or phrases that your perfect customer would likely type in the search box and then be sure to include those words in your website, blog posts, and on social media.

Engagement is also an important factor that will affect your visibility online. Comment, like, respond with all online engagement opportunities as a way to boost your ranking in search engines.