Local First Alliance strives to help our community understand how local, independent businesses benefit the Upper Valley economy. We frequently say that local businesses reinvest in the region and provide jobs, but they also create a supportive network for other area businesses, nonprofits, and charities.

Local First Alliance member Great Eastern Radio, based in West Lebanon, owns 16 stations spanning Central Vermont, New Hampshire’s Lakes Region, and the Upper Valley. Whether you’re looking for oldies, talk radio, or the best hits of today, Great Eastern has it all.

What it also has is a vested interest in our community. Great Eastern has dedicated countless free and discounted hours to promoting our region’s charities and nonprofits big and small.

“Reinvesting our time in the communities we serve is important, from food drives for local food pantries to children’s charities, including new initiatives in place this year for groups like 68 Hours of Hunger, 2015 is becoming a launching pad for great platforms like our “KIXX Cares for Kids” campaign, a yearlong effort embracing all areas of needs for children in our region,” said Nichole Romano, marketing director at Great Eastern Radio. “Great Eastern Radio is pleased to be a member and partner with Local First Alliance, with its focus on Main Street businesses and community minded efforts.”

Another Local First Alliance business doing its part to support our region is Norwich-based, Nomad Communications. This homegrown firm, with a team including a few four-legged friends, works to expand the reach of its clients through creative marketing. Nomad has large international clients, but with a base in the Upper Valley, the team has a unique grasp of our region’s marketing needs and enjoys working locally for our small businesses. You’ve likely seen Nomad’s eye-catching designs – including in logos and campaigns for Kimball Union Academy, Lake Morey Resort, Vermont Village Applesauce, Vermont Button Cookies, and Vital Communities – and not even known it. We encourage you to join us in our efforts to support local businesses that give back to the community and keep our Upper Valley vital. To find more great local businesses, check out our online directory.