Power of Produce (POP) Clubs for Kids!

Free, fun, and easy activities for kids ages 5-12, at 13 farmers' markets.

Due to the COVID-19 pandemic, farmers markets will not be hosting POP Clubs in the traditional way this year. As of early June, markets are under way and everyone is getting accustomed to socially distant, safe shopping. Stay tuned to hear what safe, socially distance Power of Produce activities will come from markets this year. Markets are open! Get details on schedules and pre-order opportunities, in the Vital Communities Guide.

It’s easy to participate! Kids can come any time during POP hours, and do not need to sign up in advance or come every time. Visit one of the participating locations, (see below or print the list), and find the Power of Produce (POP) table. Sign up and hear about the day’s fun activities. It might be a scavenger hunt around the market, a quiz for the farmer(s), a taste test or some cooking, or a different adventure. Complete the activity, then come back to the POP table to get your POP Bucks: market money just for kids! Kids can spend POP Bucks on veggies and fruit around the market or farmstand.

Power of Produce Clubs are fun, free, and filled with fresh local food. Thirteen area farmers’ markets are hosting Power of Produce Clubs this summer. Find the schedule below or download it here.

It’s easy to join in! Visit any participating farmers’ market during market hours to get started.

Follow signs to the POP Club table, and greet the host who will sign children up on a simple form, and give them a free tote bag to keep. Then, you and the children will learn about the day’s produce-based activity. It might be a scavenger hunt, a quiz, an easy salad recipe, or more. Kids get to explore the market, talk with farmers, learn, taste new vegetables and fruit, and share their knowledge. The POP host is there to help.

When they’ve completed the activity (everyone’s a winner!) children receive $3 in “POP Bucks,”  kids-only market money to spend on produce. You will be surprised by what they choose to buy!

No need to sign up in advance or come at a certain start time. Kids can attend POP Club as many or as few days as they wish, at as many different locations as they want! It’s a wonderful way to connect children with healthy eating, healthy shopping, local farms, and fun!

Power of Produce  (POP) Clubs are fun, free, and filled with fresh local food. Fourteen Upper Valley locations will host Power of Produce Clubs in 2019.

POP Clubs are for farmers’ markets, and we’ve had three farm stands host them as well. The Clubs are simple and fun. Kids sign up at the POP Host table and learn about the day’s produce-based activity. It might be a scavenger hunt, a quiz, or an easy salad recipe. When they’ve completed the activity (everyone’s a winner!) children receive $2-3 of kids-only market money to spend on produce. Kids can come once or come many times, during POP Club hours. No need to sign up in advance or come at a certain start time. It’s a wonderful way to connect children with healthy eating, healthy shopping, local farms, and fun!

If your farmers’ market is interested in adding the Power of Produce to your kids activities, give us a call at 802.291.9100. We love POP Clubs and love to share our enthusiasm and experiences.

Power Of Produce Clubs 2018 are getting ready to welcome kids this summer. Please contact Lauren Griswold (Lauren@VitalCommunities.org) or Becka Warren (Becka@VitalCommunities.org) if you are interested in bringing Power of Produce to your area farmers’ market or farm stand in 2018. Learn more about Power of Produce Clubs, including free tool kits, from the Farmers’ Market Coalition and University of Minnesota Extension.

2019 Upper Valley Power of Produce Club locations

2019 Power of Produce Clubs will start the week of June 24  and end on August 18. Follow the links below to get market locations and details.

We want to send a huge thank you to the volunteers who have fueled our Power of Produce (POP) Club project with their inspiring dedication, passion, and spirit. Over 35 community members have responded to our call, not only hosting the 14 Upper Valley POP Clubs but filling in for each other at the drop of a hat when other volunteers have needed substitutes. It has been nothing short of inspiring to witness the community support and energy behind this project, and these women and men (and their kiddos, in the case of the Capo family at the Canaan location) are to thank! From all of us, thank you so, so much for all of the creativity and energy you have put into your communities through those 14 POP Club tables. We couldn’t have done it without you!

“We’ve been having so much fun spending the day with so many farmer friends and getting to watch kids try foods that shock their parents (‘They’d never try that at home!’)  It really is an awesome thing to be able to be a part of empowering kids and getting them excited about fresh food!” Rachelle Capo, Canaan host

Ascutney Farmers Market
Ascutney, VT
Saturdays, 9 am -1 pm

Canaan Farmers and Artisans’ Market
Canaan, NH
Sundays, 10 am-2 pm

Chelsea Farmers’ Market
Chelsea, VT
Fridays, 3-6 pm

Claremont Farmers’ Market
Claremont, NH
Saturdays, 9 am-1 pm

Greater Falls Farmers’ Market
Bellows Falls, VT
Fridays, 3-7 pm

Hartland Farmers’ Market
Fridays, 4-7 pm

Hartland POP Club is excited to see all kids for some produce power! The market accepts SNAP EBT benefits and will double benefits up to $10 per day with Vermont Crop Cash.

Hanover Farmers’ Market
Hanover, NH
Wednesdays, 3-6 pm

Lebanon Farmers’ Market
Lebanon, NH
Thursdays, 4-7 pm

Newport Farmers’ Market
Newport, NH
Fridays, 3-6 pm

Newport Farmers Market will have 8 weeks of POP fun! The market accepts SNAP EBT benefits and will double SNAP benefits up to $10 per day with Granite State Market Match.

Norwich Farmers’ Market
Norwich, VT
Saturdays, 9 am-1 pm

Randolph Farmers’ Market
Randolph, VT
Saturdays, 10 am-2 pm

Royalton Farmers’ Market
South Royalton, VT
Thursdays, 3-6 pm

Royalton Farmers Market welcomes kids to Power of Produce Club! The market accepts Farm to Family coupons.

Wilmot Farmers’ Market
Wilmot, NH
Saturdays, 9 am-12 pm

Frequently Asked Questions

What age child can join POP Clubs?

POP Club activities are designed for ages 5-12. Younger children may be able to enjoy the activities with the guidance of an accompanying adult.

How does my child join the POP Club?

The “Club” is open to child interested in doing a fun activity at the farmers’ market! There are no requirements to join except that it is kids only, which is part of the fun. When your family (or you and your accompanying children, whether or not you are related) visit a participating farmers’ market, follow the signs to the POP Club table. The children will register on a very simple sign-in card that requires only their name, age, and a contact email. They will then receive a free tote bag and start that day’s activity. It’s very easy.

Can we only do POP Club at one location?

You are welcome to join POP Clubs at any and all of the participating locations. Each farmers’ market is unique and POP Club is a great way to explore them. The wooden POP Bucks can be used during the POP Club season at any of the farmers’ markets listed on this page.

What are "POP Bucks?"

“POP Bucks” are round wooden tokens stamped with “Power of Produce Club.” POP Club kids receive $2-3 in POP Bucks after they complete the day’s POP Club activity. These Bucks (tokens) can be spent at the participating farmers’ market to buy fresh fruits and vegetables, or plants that will grow fresh fruits and vegetables. POP Bucks are only for kids and only for produce, and only redeemable at participating farmers’ markets. The 13 markets listed here all share the same type of POP Buck, which can be used interchangeably between markets.

My child received wooden POP Buck tokens, but not at a market. What do we do with them?

POP Bucks can be spent at a participating farmers’ market, even if you did not receive them at a market! Community partners are spreading the word about Power of Produce Clubs and giving families wooden POP Bucks to encourage a visit to the nearest Power of Produce Club. We know that shopping at a farmers’ market with children can be tough if the kids don’t have money to spend. Bring the POP Bucks to the market, and your child can use them along with the POP Bucks they will receive at the market.

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Funding for Vital Communities to support Power of Produce Clubs was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM170100XXXXG127. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.

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